Technology Withdrawal and It’s Use in a Private Practice


First computer- Imagine trying to get this to sit on top of your desk.

It wasn’t until I was out of town, and the small town I was in had hit and miss WI-FI and cellular coverage that I went into technology withdrawal. I didn’t realize how much I relied upon these tools. I had planned on my vacation to make several business calls and to follow up on some projects but the irregularity of the service made the task frustrating and not worth it. I had experienced this before where I had gone on vacations and left all the technology behind this time I was not prepared and it woke me up to the limits of technology in how I practice and market my psychotherapy practice.

I am embarrassed to admit this but since I have left Los Angeles and now live in Santa Cruz, CA I am bit surprised at the amount of people who don’t use computers (compulsively). I think the surprise is more related to feeling of Silicon Valley being just over the hill.  I have been talking with a old high school buddy and her last computer crashed a while back and she is waiting to gather the funds to purchase a new one. I have been offering some advice and trying to help her out on how to purchase a computer.  But I am really not talking about the financial aspects I am talking about people who already have a computer but don’t use it very often.  My recent trip to Mendicino, CA also shed some light on what happens to me when my iphone and ipad can’t get access to anything! I started to go through technology withdrawal,  I missed having what we so fondly call the answer machine. Watching a movie ever wonder who that actor is or what other movies they were in, quick reach for the phone, ipad or computer and straight to for the answer. Last night I wasn’t sure if I could freeze roasted chili peppers another quick google to find the answer.

I am currently helping ICP the psychoanalytic institute I belong to strengthen their live streaming program. Now what this means is I helped to find a knowledgeable technician who could evaluate what we need and how to improve our sound quality. The institute offers many of its workshops to long distance participants over a program www., it is actually a very good program for an inexpensive price if you are looking to do live streaming You can use it free but for only 45 minutes at a time, great way to test it out. If you want more information about contemporary psychoanalysis and the programs they offer go to and on the events page you can join their email list and you will be notified of all the programs and most come with continuing education credits.  Working on this project always adds to my knowledge of computers and live streaming, Chris Killen has been helping us and he sent me over a short article on the first things to do when you open a computer, some great tips. I want to offer it to you here.

Also if you’d like to contact Chris for a consult here is his information:
Chris Killen
AMA Pro Racing/

Now how does this all tie into psychotherapy. I promised I would keep you informed of my progress as I continue to grow my psychotherapy practice here in Santa Cruz, and finding technology is as helpful as I’d like. I’ve also known marketing is not one tool its the use of many tools. Like all my consulting clients I too complain there is never enough time to get it all done and patience is required.  Every city has its own rhythm and Santa Cruz has always danced to its own drummer.  So as I have done over the years is to find the middle ground where I feel comfortable. It’s what I teach those that I work with on practice development. You have to push the boundary of comfort for yourself and for me that boundary is I tend to get a bit shy in groups and its hard for me to introduce myself where I don’t know anyone. So I have signed up to speak at the Santa Cruz CAMFT Chapter on Friday, September 12, 2014 on the clinical aspects of working with all types of addictions. I have found the Santa Cruz Psychoanalytic and Psychotherapy Society and look forward to attending and meeting more people. Building a network is so important and slowly I begin to create the network that I need, for people to know my work and me to know theirs. The process is slow and takes a support team, when it gets disappointing it helps to have someone offer support to get you back out there. The biggest lesson I learned is to make sure you are in a supportive environment where you feel comfortable. Now its finding that network.

Licia Ginne, MFT
Individual, Couples and Group Psychotherapy
Private Practice Development
831) 471-8647




New Year, New Private Practice

psychoanalysisHappy New Year to everyone. It’s a New Year and soon it will be a new private practice. I gave myself a deadline of the new year before putting a lot of  focus on rebuilding a private practice. Here I am in a new town and realize how little I know about the world of psychotherapy in this area. I spent over 25 years building a private practice in Los Angeles and now need to start building here in Santa Cruz. I laugh to myself when I find a trail to follow and find out its not what I thought it was. Thinking I found a center of therapists that work from an attachment theory model only to find they are using the word literally to describe the service of helping people to make attachments in their world. So as with any business you need to find your market and need to know your resources. At least I have a community in Los Angeles that once practiced here or is practicing now, so I get leads and thoughts about the community. Every community is different in the same way that we as humans have different needs and wants. Forming relationships is about understanding the expectations, needs and wants of individuals. I may want to have a friendship with you where we meet weekly and it may turn out that you have more commitments than I do and can only offer me a monthly get together. It is up to me at that point to see if that works for me or how that fits in my world view. I might be disappointed but trying to get you to free up time and meet my needs won’t work in the long run nor is it fair to the other person. It’s the same with marketing my private practice I may want my practice to look a particular way but it doesn’t mean it will, I do have to understand the environment I am working in. It would be like living in the desert and wanting to grow orchids outside, they would not survive the desert environment. I can keep trying but the chances are high I will not succeed. Now if I want to build a greenhouse that regulates moisture and temperature, it increases my odds of successfully growing orchids. Yet this is a self contained environment and does not rely upon others. Growing a private practice I need to know the desires of the community and how they mesh with my ways of working.

From years of working and teaching marketing I do have a business and marketing plan from which I work. I remind myself it is a slow process and take one step at a time. I am now looking for office space to rent. So if anyone out there knows of any therapy space for rent I would be grateful for any referral. I also know that having a community is an important part of a private practice. I keep my community in Los Angeles and my membership in the Institute of Contemporary Psychoanalysis helps me connect with other local members as well as have a support system as I make this transition. For anyone interested many of the CE programs offered by ICP are done live online so you can learn about contemporary psychoanalysis and gain continuing education units all in the privacy of your own home.  I also look to local groups for membership and involvement to build on my community here in Santa Cruz. These are the first steps of my journey and if I don’t declare them it’s easy to let them slip by and it has always been my plan to have a small private practice. Another commitment is to bring this blog back to life and focus time on writing on it. So I will keep you posted as my journey takes form.
Licia Ginne, MFT


twitter-birdI finally found a bit of time to work not only on my two twitter accounts, 1 for marketing (therapymarketer)  and the other for my private practice (LiciaGinneMFT) as well as a couple of other accounts I help with. I set about posting but also doing my annual cleaning up and reaching out. I prefer so far to do this on my own and not hire a service. So I started to follow one after another and forgot about the results I would get. So I have been inundated with return replies. Which I love and am fascinated by what I have found. I am wondering what all of you have to think about this. I find that people who use validation services I am not inclined to spend the time answering the questing so they get ignored. I would also love to hear why people find a validation service helpful, if you are posting on twitter than you have already made the decision to go public so why make it so hard for people. I have the same feeling about people who block their email accounts. I tend to ignore these accounts and feel like there are so many other ways of dealing with unwanted emails, delete them, get a good spam filter or if on a website use a form for contact instead of posting your email. The upside is that when I do this sporadic following or networking I find so much information and interesting people out there. I find that on Twitter I get to know the person a little bit better than something a bit more stagnant like LinkedIn. Their posts often add a bit of education but when you start reading a lot of their posts you start to understand what they are interested in, you start to see themes. If you have a website and marketing your private practice through it I would encourage you to use all the social media marketing tools that are out there. You never know where they can lead and what you can learn. Tonight looking at my email there was a twitter from Duane Law about Abram Hoffer, MD. early founder of orthomolecular psychiatry. Duane Law is doing some CEU events on the topic. It reminded me of the first psychiatric hospital I worked in during the late 1970’s and one of the psychiatrists was experimenting with this form of treatment on one of his schizophrenic patients. I can’t tell you how successful it was but I can tell you that we the staff loved taking the niacin and felt it helped us get through double and triple shifts. Working at the psych hospital was I gather working in any institution or prison, there are laws and ways of doing things what wouldn’t work in the outside world.  And all of this came from twitter sort of amazing.

by Licia Ginne, LMFT